1. To determine a fair distribution of the food euro
2. To define a fair product inventory
3. To find factors that build consumers’ fairness judgments in food chains and test consumers’ buying intention for fair food products.
4. To provide business models analysis and mapping of employed technologies for value creation

1. to provide optimised governance & operational models of agri-food supply chain systems
2. to deliver tools to increase the competitiveness of MED agri-food chains

WP3 will test business models and tools on real life pilots to assess the impact of each one or a combination of them on the perfromace and price distribution among the VC. Will provide data on the production of products typically associated to the Mediterranean diet (the six pilots) formulated with ingredients fairly paid to farmers, and defined in cooperation with consumers; Will assess the impact of the pilots in reports; Will evaluate the transferability potential of the pilots’ results to other Mediterranean settings; Will test the effectiveness of project outputs (tools and technologies). The above data will be gathered from the six pilots described below.

Objectives: 1. to identify ‘sustainability hotspots’ along the full supply chain from farm to consumer 2. to develop guidelines for management and operation of sustainable mediterranean agri-food systems 3. to derive key performance indicators which help consumers to identify sustainable MED agri-food products

Objectives: 1. to identify ‘sustainability hotspots’ along the full supply chain from farm to consumer 2. to develop guidelines for management and operation of sustainable mediterranean agri-food systems 3. to derive key performance indicators which help consumers to identify sustainable MED agri-food products